The best investment you'll make for your brokerage
Built for maximum efficiency
Effi is more than a leads management platform. It's here to catapult your brokerage.
Smarter lead management
Effi's smarter lead management platform with automated follow-up reminders so you have more time to sell.
Your company-branded borrower dashboard
Your company-branded borrower dashboard to allow your leads to communicate with you, send unlimited loan application documents and bank statements securely without getting charged per client, and build your business brand. TFN redaction is automatically applied to all documents uploaded by the borrower.
Powerful email marketing automation
Powerful email marketing automation to send targeted and personalised messages, based on prospect’s interests, and improve your chances of converting enquiry into happy customer. Up to 500 contacts per user with unlimited email sending are included. Additional contacts can be purchased from within the portal.
Collect positive reviews
Collect positive reviews after settlement to improve your online visibility and build your brand online as the most trusted broker in your local area through our SEO optimised dedicated URLs for each broker.
Earn additional revenue
Earn revenue by opting-in to work with our partners on conveyancing and utilities, offered within borrower dashboard. Our platform does the selling on your behalf while you focus on assisting borrowers in owning their home sooner.
View and track performance
View performance of all brokers within your business in real-time with actionable insights to realise the full potential of your brokers.
Work remotely and on-the-go
Effi's super fast and intuitive mobile pp to help you manage your leads on-the-go from Android or iOS mobile device.
Allow your referral partners to track their leads
Provide your branded portal to referral partners and allow them to track their leads in real-time so you don’t have to email them the progress.
Manage your team and assign tasks
Assign tasks and communicate effectively with your brokers and customers from the portal. You can view when your message was read by the customer.
AI powered platform
Effi’s AI-powered platform learns from your behaviour on the platform and prepares automated responses to your clients so you can save time writing the same messages to your clients.
Integrates with 95% of aggregators
Integration with Connective Mercury and Salestrekker, and it doesn't stop there, we have a lot more coming soon!
AI SMS ChatBot
Our intelligent AI-Powered SMS Chatbot can reach out to your clients/leads using natural conversations to book in appointments, saving you time!
Elevate your business today
Book your exclusive 1:1 consult
Discover why so many mortgage and finance brokers choose effi
Effi is used by leading brokerages right across Australia who've chosen to partner with us to bring their ambitious plans to life. SOC2 compliant, AI-powered, optimised for maximum efficiency and integrated with 98% of aggregator software, Effi is here to transform your brokerage.